Ewa Skincare focuses on promoting healthy self-esteem, facilitating emotional healing, and enhancing physical appearance. The company offers a range of luxurious skincare products and seminars meticulously crafted to nourish the skin, boost radiance, and address specific concerns to guide their users on their healing and beauty journey. They have products for every woman irrespective of the skin color.
The #barebeauty campaign reveres inner beauty and the transformative healing journey. It emphasizes the essential truth that women—its primary audience—must first nurture their inner selves before radiating beauty outward. This campaign artfully shifts their focus from the superficial to the profound, inviting them to explore a more meaningful and authentic path.
Thought Process:
Upon receiving the brief, my initial instinct was to create flashy designs, assuming they would captivate the target audience. However, after extensive research and reflection, I realized that simplicity would resonate better with niche group of women it was being addressed to. These individuals are on a healing journey toward self-acceptance, and relatability is key.
One challenging aspect was incorporating the “Shop Now” button. Balancing its visibility with the core message was crucial, because I wanted the audience to absorb the message without the button overshadowing the design’s purpose. Fortunately, I managed to strike that delicate balance.
Now that my work is done, I really do hope the target audiences are able to relate with these and that it will not just become another set of designs but a catalyst to healing.
Thank you for following through.
